Embarking on the MaybeWest Mezcal brand identity design project, I infused the essence of craftsmanship and heritage into every element. Beginning with the logo, I crafted a timeless emblem that celebrates MaybeWest's artisanal approach and rich Mexican heritage, blending traditional motifs with contemporary flair.

The company website reflects this fusion, with a sleek design that seamlessly integrates storytelling and product showcasing. Collateral materials such as bottle labels and promotional materials were meticulously designed to evoke a sense of authenticity. As the art director for advertising, I ensured that MaybeWest's brand message resonated across all marketing channels, from print ads to digital campaigns, maintaining a consistent visual identity that captivated audiences and reinforced MaybeWest's position as a premium mezcal brand. Together, these elements form a cohesive brand identity that honors MaybeWest's tradition while inviting consumers to savor the spirit of Mexico.