Undertaking the brand identity redesign for Hagalo Home Center, a venerable establishment with 75 years of history, I embarked on a journey to modernize its image while respecting its legacy. Beginning with the logo, I crafted a fresh emblem that honors the brand's heritage symbol of the hammer, while signaling a new era of innovation and relevance. Collateral materials such as brochures and packaging were redesigned to reflect this updated identity, striking a balance between tradition and contemporary aesthetics. Implementing a comprehensive signage and wayfinding system, I ensured that Hagalo's physical spaces reflected the brand's values of clarity and accessibility.

After wrapping up the Brand Refresh, I continued helping Haglo as dedicated Creative/Art Director for advertising, I've orchestrated dozens of campaigns that showcased Hagalo's unique offerings, leveraging captivating visuals and persuasive messaging to engage customers across multiple media outlets. The result was a revitalized brand identity that honors Hagalo's storied past while paving the way for a vibrant future in the home improvement industry.