As Advertising Art Director for Buzzer Beater Sports Bar, I curated captivating visuals and compelling narratives to elevate the brand's presence across social media and printed advertising platforms. Leveraging a deep understanding of Buzzer Beater's unique identity and target audience, I conceptualized and executed dynamic campaigns that resonated with sports enthusiasts and casual patrons alike. Through strategic art direction, I ensured consistency in messaging and imagery, while also pushing creative boundaries to capture attention in a crowded market. Whether crafting engaging social media posts or designing eye-catching print ads, my focus was always on amplifying Buzzer Beater's brand look and feeel, and driving foot traffic to the bar. The result was a cohesive and impactful advertising strategy that positioned Buzzer Beater as the ultimate destination for sports fans to gather, cheer, and celebrate.